Respiratory Risks: AARP

Challenge: Every fall, older adults hear they’re at “higher risk” for severe illness from flu, COVID, and RSV, but few know what the label means or what to do about it. AARP needed a clear explanation readers could act on.

Solution: Interviewed infectious disease, immunology, and primary care experts, reviewed CDC guidance, and researched clinical studies to write a plain-English article that explains what higher risk means, which health conditions raise it, and five ways to lower it.

Supplements: AARP

Challenge: With as many as 100,000 supplements on store shelves and no FDA approval required, older adults have no easy way to tell a smart purchase from a risky one. AARP needed practical guidance readers could take to the store.

​

Solution: Interviewed pharmacists, physicians, and nutrition scientists to build a five-point checklist that helps readers decide whether they need a supplement, choose a quality product, and know when to bring in a pharmacist or doctor.​​

Parkinson's Care: ComForCare

Challenge: Parkinson’s symptoms can change from day to day, and the value of specially trained home caregivers is easy to overlook. ComForCare needed an e-book that made that value clear. 

​

Solution: Interviewed ComForCare’s program specialists and care enhancement leaders to build a narrative that translates complex symptom management into accessible language and positions trained caregivers as an extension of the clinical care team between doctor visits.

Exhibitor Brochure: Strategic Operations

Challenge: Disasters Expo USA draws emergency management professionals to a crowded exhibit floor. Strategic Operations needed a brochure that would introduce its new emergency response solutions and give visitors a reason to stop at the booth.

​

Solution: Wrote a tri-fold brochure that weaves technical specifications into stories about preparedness and response, using statistics and partnership highlights to build credibility while keeping the focus on solutions.